Description
Discover the essence of innovation with “The Designing for Growth Field Book” from Columbia Business School Publishing. This practical guide delves into the genre of business and design thinking, offering a hands-on approach to fostering growth through creative problem-solving. Notable contributors Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske provide expert insights and tools for applying design principles to real-world business challenges. Through engaging exercises and case studies, this book empowers readers to transform ideas into impactful solutions, making it an essential companion for entrepreneurs and business leaders seeking to navigate the complexities of modern markets.
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